Rex-Royal - Where Swiss Engineering Meets Coffee Passion

Since its founding in 1937, Rex-Royal AG has been synonymous with quality, innovation, and craftsmanship in the world of professional coffee machines. Based in Daellikon near Zurich, the Swiss family-owned company has established itself internationally as a trusted provider of high-end coffee solutions for a wide range of professional environments.

For Rex-Royal, coffee is more than a product—it’s an experience shaped by precision and care. The company develops and manufactures all its machines in-house at its Swiss headquarters, guaranteeing the highest level of quality under the renowned "Swiss Made" label. This full control over development and production allows Rex-Royal to respond quickly to market needs while ensuring consistency in quality and performance.

Rex-Royal’s philosophy is grounded in sustainability and long-term value. Every machine is engineered to last, using durable materials and environmentally conscious manufacturing processes. The company believes in designing solutions that stand the test of time—both in function and in form. But at the heart of it all are the people: a dedicated team that brings passion, know-how, and creativity to every stage of development and support. Their expertise ensures that every Rex-Royal machine delivers not only coffee but also customer satisfaction.

The Rex-Royal product portfolio reflects this dedication to excellence. It ranges from compact machines for small businesses to high-capacity systems for hospitality operations with demanding peak periods. Each model is designed to meet specific needs while maintaining the company’s trademark standards of reliability and user-friendliness.

The S1 is the entry-level model for offices, co-working spaces, or small take-away concepts. Despite its compact size, it delivers parallel coffee and hot water dispensing, intuitive operation via a 7-inch touchscreen, and professional-quality coffee. Slightly more powerful, the S2 is a versatile solution for cafés and bakeries, equipped with PowerSteam and CompactFoam technology for hot and cold milk froth. With the ability to handle up to two milk types and an 18 g metal brewing unit, the S2 balances size and capability.

For customers requiring even more performance, the S300 offers higher output for gastronomy, catering, and self-service. It features up to three milk types, a large 10.1-inch video-capable touchscreen, and advanced automation like cup detection. At the top of the range is the S500—designed for large-scale operations and peak performance. With a metal brewing unit capable of up to 26 g, up to three high-performance grinders, 58 liters of hot water per hour, and variable temperature control, the S500 is built for high-demand environments where speed and consistency are key.

Complementing the S-Series is the newly developed X-Series, a response to the growing demand for specialized milk and hot water preparation. The XM is a powerful fresh milk solution that enhances any coffee bar or supplements a portafilter setup. Equipped with a 7-inch touchscreen, PowerSteam, and CompactFoam technology, it delivers high-quality milk foam—hot or cold—for up to two milk types. The XT, on the other hand, is designed for high-volume hot water and milk preparation, making it ideal for businesses that require reliable and consistent output at scale. With a capacity of 100 liters of hot water and 40 liters of milk per hour, the XT also features T-TempControl and variable milk temperature adjustment.

Whether in a boutique café, a five-star hotel, or a bustling catering operation, Rex-Royal machines deliver coffee solutions that combine performance with style and longevity. The company's blend of engineering precision and a deep love for coffee has enabled it to build long-term relationships with customers around the globe.

Rex-Royal continues to grow, innovate, and set benchmarks in the industry—without ever losing sight of its roots. As the coffee world evolves, one thing remains unchanged: the company’s unwavering commitment to excellence, quality, and the perfect cup.

About the Author
Marco Schwarzenbach is Marketing Manager at Rex-Royal AG. He brings a strong understanding of customer needs and strategic communication to the company’s brand presence, helping position Rex-Royal at the forefront of the professional coffee industry.